Teaching Note | HBS Case Collection | July 2004 (Revised February 2005)

Marketing Antidepressants: Prozac and Paxil (TN)

by Youngme E. Moon

Abstract

Teaching Note to (9-502-055).

Keywords: Marketing; Pharmaceutical Industry;

Citation:

Moon, Youngme E. "Marketing Antidepressants: Prozac and Paxil (TN)." Harvard Business School Teaching Note 505-009, July 2004. (Revised February 2005.)