More from the Author

• Teaching Note | HBS Case Collection | 2013

  Mutti Spa

  Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman

  Keywords: Agribusiness; brands and branding; food; Brands and Branding; Food and Beverage Industry; Italy;

  Citation:

  Alvarez, Jose B., Carin-Isabel Knoop, Aldo Sesia, and Mary Shelman. "Mutti Spa." Harvard Business School Teaching Note 513-069, May 2013.

  CiteView DetailsPurchase

  Related

• Teaching Note | HBS Case Collection | 2013

  Domaines Barons de Rothschild (Lafite): Plus ça change... (TN)

  Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop

  Citation:

  Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change... (TN)." Harvard Business School Teaching Note 913-410, May 2013.

  CiteView DetailsPurchase

  Related

• Case | HBS Case Collection | 2013 (Revised from original 2012 version)

  Domaines Barons de Rothschild (Lafite): Plus ça change…

  Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop

  For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to take a more active interest in the world's number one market—the United States.

  Citation:

  Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change…." Harvard Business School Case 913-402, May 2013. (Revised from original December 2012 version.)

  CiteView DetailsPurchase

  Related