Case | HBS Case Collection | May 2004 (Revised August 2004)

Ultra: The Quest for Leadership (B)

by Dwight B. Crane and Ricardo Reisen de Pinho


Supplements the (A) case.

Keywords: Chemical Industry; Brazil;


Crane, Dwight B., and Ricardo Reisen de Pinho. "Ultra: The Quest for Leadership (B)." Harvard Business School Case 204-147, May 2004. (Revised August 2004.)