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(Revised from original 2004 version)
United States Army
After three months of close collaboration, the Leo Burnett USA/Worldwide agency and partner Cartel and Images advertising/creative team were poised to unveil to senior Army officials at the Pentagon their replacement to the "Be All You Can Be" campaign to help increase lagging recruitment.
Keywords: Advertising Campaigns;
Lal, Rajiv, and Laura Coleman. "United States Army." Harvard Business School Case 504-038, April 2005. (Revised from original May 2004 version.)