| HBS Case Collection
(Revised April 2005)
United States Army
After three months of close collaboration, the Leo Burnett USA/Worldwide agency and partner Cartel and Images advertising/creative team were poised to unveil to senior Army officials at the Pentagon their replacement to the "Be All You Can Be" campaign to help increase lagging recruitment.
Keywords: Advertising Campaigns;
Lal, Rajiv, and Laura Coleman. "United States Army". Harvard Business School Case 504-038, May 2004. (Revised April 2005.)