Case | HBS Case Collection | April 2004 (Revised July 2004)

Wal-Mart in Europe

by J. Gunnar Trumbull and Louisa Neissa


Presents challenges facing Wal-Mart during its move into Germany. Explores the dynamics of the German retail market.

Keywords: Globalized Markets and Industries; Distribution Channels; Expansion; Trade; Foreign Direct Investment; Retail Industry; Europe; Germany;


Trumbull, J. Gunnar, and Louisa Neissa. "Wal-Mart in Europe." Harvard Business School Case 704-027, April 2004. (Revised July 2004.)