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• Technical Note | HBS Case Collection | 2013

  Introduction to LCA Reflections

  Joshua D. Margolis and Sandra J. Sucher

  Citation:

  Margolis, Joshua D., and Sandra J. Sucher. "Introduction to LCA Reflections." Harvard Business School Technical Note 613-077, January 2013.

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• Case | HBS Case Collection | 2013 (Revised from original 2010 version)

  Avi Kremer

  Joshua D. Margolis and Mark Wetzel

  If you were diagnosed with a terminal illness, how would you respond and what would you do with your remaining time? Avi Kremer contemplates four options for how to devote himself 18 months after being diagnosed with ALS. His experience thus far and the choices he faces foster insight into building resilience and finding purpose. The case documents Kremer's personal history before and after diagnosis, describing the ups and downs in his life both prior to and after the diagnosis, lending insight into what enabled him to respond in the extraordinary way he has. The case highlights Kremer's remarkable efforts to fight for a cure; the doubts and obstacles he experiences along the way; and the current options Kremer faces, from returning home to spend time with family to founding a new biotech venture. Through this stark, realistic, and inspiring example, the case prompts discussion relevant to anyone at any point in life about resilience and purpose, prompting all students to reflect upon handling adversity and leading a purpose-driven life—and what it takes to equip oneself to do both.

  Keywords: Entrepreneurship; Values and Beliefs; Health Disorders; Leadership Development; Personal Development and Career; Social Enterprise; Personal Characteristics;

  Citation:

  Margolis, Joshua D., and Mark Wetzel. "Avi Kremer." Harvard Business School Case 411-022, January 2013. (Revised from original August 2010 version.)

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• Case | HBS Case Collection | 2012

  Chobani: Growing a Live and Active Culture

  Joshua D. Margolis and Matthew Preble

  Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to product design, sales, marketing, and communication had made its yogurt a hit with consumers, and its entrepreneurial and innovative culture made it popular with its employees. But by 2012, major food companies, such as General Mills and Groupe Danone among others, were beginning to aggressively promote their Greek yogurt. In addition, Chobani was rolling out innovative new products, and had to determine how to enter new markets. At the same time, Ulukaya was also focused on preserving the company's unique culture and approach to work as it grew.

  Keywords: innovation; leadership; culture; entrepreneurship; marketing; Agribusiness; growth strategy; growth management; yogurt; Innovation Strategy; Leadership; Culture; Entrepreneurship; Marketing; Agribusiness; Manufacturing Industry; Food and Beverage Industry; United States; Canada; Australia;

  Citation:

  Margolis, Joshua D., and Matthew Preble. "Chobani: Growing a Live and Active Culture." Harvard Business School Case 413-022, December 2012.

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