Teaching Note | HBS Case Collection | April 2004 (Revised October 2005)

Marketing of Innovations, The: Course Overview Note for Instructors

by John T. Gourville

Keywords: Innovation Strategy; Teaching;

Citation:

Gourville, John T. "Marketing of Innovations, The: Course Overview Note for Instructors." Harvard Business School Teaching Note 504-078, April 2004. (Revised October 2005.)