Case | HBS Case Collection | 2005 (Revised from original 2004 version)
by James L. Heskett
The CEO of ING Direct (U.S.) has to decide: (1) whether and how to coordinate his organization's branding effort with its parent, ING Group, and (2) how fast to grow the business. Includes color exhibits.
Keywords: Decision Choices and Conditions; Entrepreneurship; Leadership Style; Growth Management; Brands and Branding; Planning; Problems and Challenges; Financial Services Industry; United States;
Citation:
Heskett, James L. "ING DIRECT." Harvard Business School Case 804-167, May 2005. (Revised from original April 2004 version.)
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Supplement | HBS Case Collection | 2013 (Revised from original 2013 version)
Shouldice Hospital Limited (B)
James Heskett and Roger Hallowell
Keywords: hospital; hernia; surgery;
Case | HBS Case Collection | 2013 (Revised from original 2010 version)
Southwest Airlines: In a Different World
James L. Heskett and W. Earl Sasser Jr.
Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY);
Teaching Note | HBS Case Collection | 2013
Shouldice Hospital (B) (TN)
James Heskett