Case | HBS Case Collection | March 2004 (Revised April 2004)

Transforming Mitsubishi Corporation, 2004

by Michael Y. Yoshino and Haruki Umezawa

Abstract

A leading Japanese general trading company with an extensive global presence is in the process of transformation. For some time, in response to the rapidly changing business environment, the company has made serious efforts to transform itself from an organization specializing in trading to one with diverse activities, including trading. Examines the challenges facing the organization throughout that process. Includes color exhibits.

Keywords: Business or Company Management; Transformation; Change Management; Problems and Challenges; Diversification; Strategy; Organizational Change and Adaptation; Globalized Firms and Management;

Citation:

Yoshino, Michael Y., and Haruki Umezawa. "Transforming Mitsubishi Corporation, 2004." Harvard Business School Case 904-419, March 2004. (Revised April 2004.)