| HBS Case Collection
(Revised from original 2004 version)
Seeing What's on Red Auerbach's Mind
Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the National Basketball Association (NBA). The HBR article is used as a surrogate for a customer interview, providing the "raw data" for an analysis technique known as the trademarked Language Processing (LP) methodology, developed by professor Shoji Shiba of Tsukuba University and the member companies of the Cambridge, Massachusetts-based Center for Quality of Management. Includes color exhibits.
Communication Intention and Meaning;
Lassiter, Joseph B., III, and John T. Gourville. "Seeing What's on Red Auerbach's Mind." Harvard Business School Background Note 804-160, April 2004. (Revised from original March 2004 version.)