Article | Harvard Business Review América Latina | August 2007

The Country Effect: Leveraging the Origin of a Brand for the Global Markets

by Rohit Deshpandé

Keywords: Brands and Branding; Markets;

Citation:

Deshpandé, Rohit. "The Country Effect: Leveraging the Origin of a Brand for the Global Markets." Harvard Business Review América Latina (August 2007): 2–6.