Chapter | Consulting 2002 | 2002

Cooperative Customer Management: Is There Strategic Potential for a New Relationship between Retail and Industry?

by Christian H.M. Ketels, Dirk Seifert and Alexander Kracklauer

Keywords: Customer Relationship Management; Cooperation; Supply Chain Management; Retail Industry; Manufacturing Industry;

Citation:

Ketels, Christian H.M., Dirk Seifert, and Alexander Kracklauer. "Cooperative Customer Management: Is There Strategic Potential for a New Relationship between Retail and Industry?" In Consulting 2002, edited by Felix Breichenstein. Frankfurt, Germany: FAZ-Verlag, 2002.