Article | Management Science | January 2001

Developing Products on 'Internet Time': The Anatomy of a Flexible Development Process

by Alan MacCormack, Roberto Verganti and Marco Iansiti

Keywords: Product; Online Technology;

Citation:

MacCormack, Alan, Roberto Verganti, and Marco Iansiti. "Developing Products on 'Internet Time': The Anatomy of a Flexible Development Process." Management Science 47, no. 1 (January 2001).