Article | Harvard Business Review | May–June 2000

Get the Right Mix of Bricks and Clicks

by Ranjay Gulati and Jason Garino

Keywords: Buildings and Facilities; Web;

Citation:

Gulati, Ranjay, and Jason Garino. "Get the Right Mix of Bricks and Clicks." Harvard Business Review 78, no. 3 (May–June 2000): 107–114.