Article | Strategy + Business | August 2002

The Barista Principle: Starbucks and the Rise of Relational Capital

by Ranjay Gulati, S. Huffman and G. Neilson

Keywords: Food; Relationships; Capital;

Citation:

Gulati, Ranjay, S. Huffman, and G. Neilson. "The Barista Principle: Starbucks and the Rise of Relational Capital." Strategy + Business (August 2002), 1–12.