Article | Journal of Business Research | June 2007

Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference

by Nancy M. Puccinelli, Rohit Deshpandé and Alice M. Isen

Keywords: Sales; Social Psychology;

Citation:

Puccinelli, Nancy M., Rohit Deshpandé, and Alice M. Isen. "Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference." Journal of Business Research 60, no. 6 (June 2007): 640–648.