Case | HBS Case Collection | January 2004 (Revised January 2005)

Delta Air Lines (B): The Launch of Song

by Jan W. Rivkin and Laurent Therivel


Supplements the (A) case.

Keywords: Air Transportation Industry;


Rivkin, Jan W., and Laurent Therivel. "Delta Air Lines (B): The Launch of Song." Harvard Business School Case 704-439, January 2004. (Revised January 2005.)