Case | HBS Case Collection | 2005 (Revised from original 2004 version)
by Jan W. Rivkin and Laurent Therivel
The top management of Delta Air Lines must decide how to respond to the threat posed by low-cost carriers such as Southwest and JetBlue. Among the options considered is the launch of a low-cost subsidiary by Delta itself. Prior efforts to launch a low-cost subsidiary, by Delta and by other full-service airlines, have failed. Can Delta devise a better response?
Keywords: Corporate Strategy; Competitive Strategy; Cost; Decision Choices and Conditions; Service Delivery; Service Operations; Air Transportation Industry;
Citation:
Rivkin, Jan W., and Laurent Therivel. "Delta Air Lines (A): The Low-Cost Carrier Threat." Harvard Business School Case 704-403, January 2005. (Revised from original January 2004 version.)
Delta Air Lines (B): The Launch of Song
Jan W. Rivkin and Laurent Therivel
Keywords: Air Transportation Industry;
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Case | HBS Case Collection | 2013
LEGO (A): The Crisis
Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer
Keywords: Organizational Change and Adaptation; Change Management; Competitive Strategy; Crisis Management; Insolvency and Bankruptcy; Consumer Products Industry;
Article | Harvard Business Review | September 2012
Bringing Science to the Art of Strategy
A. G. Lafley, Roger L. Martin, Jan W. Rivkin and Nicolaj Siggelkow
Case | HBS Case Collection | 2012
LEGO
Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer
Keywords: competitive strategy; innovation management; innovation; operations management; organizational change and transformation; Operations; Competitive Strategy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Entertainment and Recreation Industry;