Teaching Note | HBS Case Collection | January 2004 (Revised August 2007)

Internet Customer Acquisition Strategy at Bankinter (TN)

by Francisco de Asis Martinez-Jerez and V.G. Narayanan

Abstract

Teaching Note to (9-103-021).

Keywords: Banking Industry; Information Technology Industry; Spain;

Citation:

Martinez-Jerez, Francisco de Asis, and V.G. Narayanan. "Internet Customer Acquisition Strategy at Bankinter (TN)." Harvard Business School Teaching Note 104-004, January 2004. (Revised August 2007.)