Teaching Note | HBS Case Collection | 2007 (Revised from original 2004 version)

Internet Customer Acquisition Strategy at Bankinter (TN)

by Francisco de Asis Martinez-Jerez and V.G. Narayanan

Abstract

Teaching Note to (9-103-021).

Keywords: Banking Industry; Information Technology Industry; Spain;

Citation:

Martinez-Jerez, Francisco de Asis, and V.G. Narayanan. "Internet Customer Acquisition Strategy at Bankinter (TN)." Harvard Business School Teaching Note 104-004, August 2007. (Revised from original January 2004 version.)