Case | HBS Case Collection | 2008 (Revised from original 2004 version)

Johnson & Johnson's Corporate Credo

by Thomas R. Piper

Abstract

No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis.

Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams;

Citation:

Piper, Thomas R. "Johnson & Johnson's Corporate Credo." Harvard Business School Case 304-084, May 2008. (Revised from original January 2004 version.)