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(Revised from original 2004 version)
Johnson & Johnson's Corporate Credo
No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis.
Mission and Purpose;
Goals and Objectives;
Piper, Thomas R. "Johnson & Johnson's Corporate Credo." Harvard Business School Case 304-084, May 2008. (Revised from original January 2004 version.)