Case | HBS Case Collection | 2008 (Revised from original 2004 version)
by Thomas R. Piper
No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis.
Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams;
Citation:
Piper, Thomas R. "Johnson & Johnson's Corporate Credo." Harvard Business School Case 304-084, May 2008. (Revised from original January 2004 version.)
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Background Note | HBS Case Collection | 2012 (Revised from original 2010 version)
Assessing a Company's Future Financial Health
Thomas R. Piper
Keywords: Financial Condition; Forecasting and Prediction; Investment Return; Operations; Competitive Strategy;
Teaching Note | HBS Case Collection | 2011 (Revised from original 2010 version)
Assessing a Company's Future Financial Health (TN)
Keywords: Financial Condition; Forecasting and Prediction;
Case | HBS Case Collection | 2010
Monmouth, Inc.
Thomas R. Piper and Heide Abelli
Keywords: Competitive bidding; Forecasting; Stock offerings; Mergers & Acquisitions; Valuation, Margins;