| California Management Review
Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do
Creativity in all fields, including business, flourishes under intrinsic motivation- the drive to do something because it is interesting, involving, exciting, satisfying, or personally challenging. This article presents the Componential Theory of Organizational Creativity and Innovation, which defines the factors-including intrinsic motivation-that determine a person's creativity. This article also shows how the work environment can influence individual creativity.
Motivation and Incentives;
Situation or Environment;