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Article
| California Management Review
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fall 1997
Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do
by
T. M. Amabile
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Abstract
Creativity in all fields, including business, flourishes under intrinsic motivation- the drive to do something because it is interesting, involving, exciting, satisfying, or personally challenging. This article presents the Componential Theory of Organizational Creativity and Innovation, which defines the factors-including intrinsic motivation-that determine a person's creativity. This article also shows how the work environment can influence individual creativity.
Keywords: Creativity;
Motivation and Incentives;
Situation or Environment;
Organizational Culture;