Article | California Management Review | fall 1997

Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do

by T. M. Amabile


Creativity in all fields, including business, flourishes under intrinsic motivation- the drive to do something because it is interesting, involving, exciting, satisfying, or personally challenging. This article presents the Componential Theory of Organizational Creativity and Innovation, which defines the factors-including intrinsic motivation-that determine a person's creativity. This article also shows how the work environment can influence individual creativity.

Keywords: Creativity; Motivation and Incentives; Situation or Environment; Organizational Culture;