Journal Article | Journal of Consumer Research | March 1998

Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation

by J. T. Gourville

Citation:

Gourville, J. T. "Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation." Journal of Consumer Research 24, no. 4 (March 1998): 395–408.