Case | HBS Case Collection | December 2003

Fox and the NFL-1998

by Bharat N. Anand and Catherine M. Conneely


In early 1998, a few major content deals threatened to shape the competitive battle between the television networks for the next several years. These were the bidding for the National Football League (NFL) games, the announcement by Jerry Seinfeld (star of the show Seinfeld on NBC) that this would be the show's last season, and the decision by Warner Brothers to invite multiple bids for its hit drama ER (which also aired on NBC). Describes how these various deals were concluded.

Keywords: Bids and Bidding; Agreements and Arrangements; Competition; Media and Broadcasting Industry;


Anand, Bharat N., and Catherine M. Conneely. "Fox and the NFL-1998." Harvard Business School Case 704-444, December 2003.