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Case
| HBS Case Collection
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2006
(Revised from original 2003 version)
Union Corrugating Company (B)
by
Paul W. Marshall and Julia Stevens
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Abstract
Lauri Union, president of Union Corrugating Co., has successfully transformed her family's corrugated steel roofing and siding manufacturer into a successful enterprise. Reviews how Union turned the struggling company around and also considers the management structure she put in place so that she could effectively run the Fayetteville, N.C.-based company from her home in Boston. In 2003, the company is facing a number of competitive threats, and Union is wondering how best to address these threats, while also seeking a greater balance in her life between work and family.
Citation:
Marshall, Paul W., and Julia Stevens. "Union Corrugating Company (B)." Harvard Business School Case 804-003, August 2006. (Revised from original November 2003 version.)