| HBS Case Collection
(Revised from original 2003 version)
Cape Wind has proposed placing a 170-tower wind farm, with each tower more than 400-feet tall, in Nantucket Sound. Not surprisingly, public reaction is mixed. Some view the wind farm as clean, renewable energy. Others view it as an eyesore and a desecration of a valued public resource. Other attempts at wind farms in the United States have run into similar resistance. Although the public can agree that wind power is a good idea, no one wants a wind farm in their community. How can firms overcome this type of resistance to change?
Keywords: Change Management;
Problems and Challenges;
Gourville, John T., and Kerry Herman. "Cape Wind." Harvard Business School Case 504-055, February 2004. (Revised from original October 2003 version.)