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(Revised from original 2003 version)
Holt Lunsford Commercial
Holt Lunsford is debating how to grow his Dallas-based commercial real estate services firm and how to advise a long-time client who is wondering whether to lease or buy an industrial warehouse. Focuses on the highly competitive and increasingly institutionalized $50 billion real estate services industry, which encompasses property management, leasing, tenant representation, and other activities. What makes Lunsford's firm, The Holt Companies, special? Explores what corporate strategy Lunsford should choose for his firm, and what recommendation he should make to his client.
Keywords: Decision Choices and Conditions;
Growth and Development Strategy;
Real Estate Industry;
Segel, Arthur I., and John H. Vogel Jr. "Holt Lunsford Commercial." Harvard Business School Case 804-012, April 2013. (Revised from original September 2003 version.)