Case | HBS Case Collection | August 2003 (Revised November 2016)

Battle of the Bulge—Innovations in Obesity Treatment

by Regina E. Herzlinger and John McDonough


Morbid obesity is a problem worldwide, causing illness and excessive health care costs; but effective solutions are notable for their absence. This case discusses most of the remedies for obesity and asks the students to select those with the greatest promise to affect positive change. It is an effective case for introducing the framework for how to evaluate health care innovations. ("Innovating in Health Care—Framework," Harvard Business School Case 306-042)

Keywords: Business Model; Private Sector; Public Sector; Health Care and Treatment; Health Disorders; Health Industry;


Herzlinger, Regina E., and John McDonough. "Battle of the Bulge—Innovations in Obesity Treatment." Harvard Business School Case 304-009, August 2003. (Revised November 2016.)