Teaching Note | HBS Case Collection | July 2003 (Revised August 2005)

Future of Hybrid Electric Vehicles, The (TN)

by John T. Gourville

Abstract

Teaching Note for (9-502-025).

Keywords: Natural Environment; Customers; Behavior; Energy; Auto Industry; United States;

Citation:

Gourville, John T. "Future of Hybrid Electric Vehicles, The (TN)." Harvard Business School Teaching Note 504-006, July 2003. (Revised August 2005.)