Case | HBS Case Collection | June 2003 (Revised October 2004)

Novartis: The Challenge of Success (C)

by Sandra J. Sucher and Stacy McManus


Supplements the (A) and (B) cases.

Keywords: Pharmaceutical Industry; Biotechnology Industry;


Sucher, Sandra J., and Stacy McManus. "Novartis: The Challenge of Success (C)." Harvard Business School Case 603-045, June 2003. (Revised October 2004.)