Conference Presentation | 06 Jul 2007

Young Guns: How Violence Drives Video Game Adoption

by Zoe Chance and Rohit Deshpandé

Keywords: Games, Gaming, and Gambling; Social Issues;

Citation:

Chance, Zoe, and Rohit Deshpandé. "Young Guns: How Violence Drives Video Game Adoption." Paper presented at the Transformative Consumer Research Conference, Marketing Science Institute, July 06, 2007.