Conference Presentation | 01 Dec 2005

Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business

by Rohit Deshpandé and Zoe Chance

Keywords: Marketing Strategy; Poverty; Pharmaceutical Industry;

Citation:

Deshpandé, Rohit, and Zoe Chance. "Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business." Paper presented at the Harvard Business School Conference on Global Poverty, December 01, 2005.