Conference Presentation | 18 May 2006

Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business

by Rohit Deshpandé and Zoe Chance

Keywords: Marketing Strategy; Poverty; Pharmaceutical Industry;

Citation:

Deshpandé, Rohit, and Zoe Chance. "Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business." Paper presented at the Transatlantic Doctoral Conference, London Business School, May 18, 2006.