Conference Presentation | 01 Jul 2007

Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations

by Rohit Deshpandé and Zoe Chance

Keywords: Marketing Strategy; Health Care and Treatment; Developing Countries and Economies;

Citation:

Deshpandé, Rohit, and Zoe Chance. "Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations." Paper presented at the Transformative Consumer Research Conference, Marketing Science Institute, July 01, 2007.