Article | Journal of Global Marketing | 2007

Interdisciplinary Research Within a Modified Competing Values Model of Organizational Performance: Results from Brazil

by Rohit Deshpandé and John U. Farley

Keywords: Research; Competition; Value; Organizations; Performance; Brazil;

Citation:

Deshpandé, Rohit, and John U. Farley. "Interdisciplinary Research Within a Modified Competing Values Model of Organizational Performance: Results from Brazil." Journal of Global Marketing 20, nos. 2/3 (2007): 5–16.