Article | JMR, Journal of Marketing Research | February 1997

Advantages of Time-Based New Product Development in a Fast Cycle Industry: An Empirical Analysis

by S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan

Keywords: Product; Research and Development; Business Ventures;

Citation:

Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "Advantages of Time-Based New Product Development in a Fast Cycle Industry: An Empirical Analysis." JMR, Journal of Marketing Research 34, no. 1 (February 1997): 36–49.