Case | HBS Case Collection | June 2003 (Revised June 2006)

Highlands' Garden Village

by Arthur I Segel, Eve Bould and Hank Midgley


It was March 2003 and Chuck Perry was awaiting the arrival of his New York-based business partner, Jonathan Rose. He and Rose had begun Highlands' Garden Village, their latest mixed-use, mixed-income development project. In 1996, they had optioned the unused Elitch Gardens amusement park site and since then had transformed the site into a traditional neighborhood development that was now nearly complete. The amusement park rides had been dismantled and replaced with apartments, homes, and two acres of open space. The project's pro formas were positive and the residential units were fully sold.

Keywords: Entrepreneurship; Urban Development; Housing; Society; Construction Industry; Real Estate Industry; Colorado;


Segel, Arthur I., Eve Bould, and Hank Midgley. "Highlands' Garden Village." Harvard Business School Case 803-193, June 2003. (Revised June 2006.)