Exercise | June 2003 (Revised May 2004)

The Pacific Sentinel: Role for Alex Martinez

by Kathleen L. McGinn and Dina R. Pradel

Abstract

A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan for how the money should be spent.

Keywords: Negotiation; Acquisition; Business Strategy; Publishing Industry; Western United States;

Citation:

McGinn, Kathleen L., and Dina R. Pradel. "The Pacific Sentinel: Role for Alex Martinez." Harvard Business School Exercise 903-136, June 2003. (Revised May 2004.)