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Exercise
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2004
(Revised from original 2003 version)
The Pacific Sentinel: Role for Chris Coleman
by
Kathleen L. McGinn and Dina R. Pradel
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Abstract
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan for how the money should be spent.
Keywords: Negotiation;
Conflict of Interests;
Decision Making;
Publishing Industry;