Exercise | June 2003 (Revised September 2004)

The Pacific Sentinel: Role for Chris Coleman

by Kathleen L. McGinn and Dina R. Pradel


A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan for how the money should be spent.

Keywords: Negotiation; Conflict of Interests; Decision Making; Publishing Industry;


McGinn, Kathleen L., and Dina R. Pradel. "The Pacific Sentinel: Role for Chris Coleman." Harvard Business School Exercise 903-133, June 2003. (Revised September 2004.)