Teaching Note | HBS Case Collection | May 2003 (Revised January 2006)

NTT DoCoMo: Marketing i-mode (TN)

by Youngme E. Moon

Abstract

Teaching Note for (9-502-031).

Keywords: Telecommunications Industry; Japan;

Citation:

Moon, Youngme E. "NTT DoCoMo: Marketing i-mode (TN)." Harvard Business School Teaching Note 503-097, May 2003. (Revised January 2006.)