Case | HBS Case Collection | April 2003 (Revised September 2005)

Celebrity Cruises, Inc.: A Taste of Luxury

by Frances X. Frei, Corey B. Hajim and Christian Hempell

Abstract

Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability.

Keywords: Customer Satisfaction; Profit; Product Positioning; Operations; Luxury; Shipping Industry;

Citation:

Frei, Frances X., Corey B. Hajim, and Christian Hempell. "Celebrity Cruises, Inc.: A Taste of Luxury." Harvard Business School Case 603-096, April 2003. (Revised September 2005.)