Case | HBS Case Collection | 2004 (Revised from original 2003 version)
by Sandra J. Sucher and Stacy McManus
When Dr. Daniel Vasella learned of the early Phase 1 trial results, he immediately decided what course of action Novartis would take. Students will be able to examine and assess the concrete steps, and the rationale behind them, that Novartis took in response to this challenge. Focuses not on morality versus immorality but on principled decision making, action, and the practical implications of making good on a moral decision.
Keywords: Decision Making; Moral Sensibility; Innovation and Invention; Distribution; Product Development; Production; Problems and Challenges; Research and Development; Biotechnology Industry; Pharmaceutical Industry;
Citation:
Sucher, Sandra J., and Stacy McManus. "Novartis: The Challenge of Success (B)." Harvard Business School Case 603-044, October 2004. (Revised from original April 2003 version.)
Novartis: The Challenge of Success (C)
Sandra J. Sucher and Stacy McManus
Keywords: Pharmaceutical Industry; Biotechnology Industry;
Novartis: The Challenge of Success (D)
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Module Note | 2013
Business and Government: Campaign Contributions and Lobbying in the United States
Karthik Ramanna, Sandra J. Sucher and Ian McKowan Cornell
Keywords: political economy; Business and Government Relations; Business and Government Relations; Government and Politics; Public Administration Industry; United States;
Background Note | HBS Case Collection | 2013 (Revised from original 2012 version)
A Brief History of the U.S. Tobacco Industry Controversy
Sandra J. Sucher and Henry McGee
Keywords: leadership; ethics; United States;
Technical Note | HBS Case Collection | 2013
Introduction to LCA Reflections
Joshua D. Margolis and Sandra J. Sucher