Background Note | HBS Case Collection | March 2003

Linking Customer Management Effort to Profits

by Das Narayandas

Abstract

Describes the link between a vendor's customer management effort and customer profitability.

Keywords: Profit; Customer Relationship Management;

Citation:

Narayandas, Das. "Linking Customer Management Effort to Profits." Harvard Business School Background Note 503-084, March 2003.