Teaching Note | HBS Case Collection | March 2003

BMW AG: The Digital Car Project (A) and (B) (TN)

by Stefan H. Thomke

Abstract

Teaching Note for (9-699-044) and (9-699-045).

Keywords: Auto Industry;

Citation:

Thomke, Stefan H. "BMW AG: The Digital Car Project (A) and (B) (TN)." Harvard Business School Teaching Note 603-117, March 2003.