| HBS Case Collection
(Revised January 2006)
Describes the sales, marketing, and operating issues facing Threshold Sports, a small cycling event management company that produces the Pro Cycling Tour. Examines the issues facing the company as it approaches breakeven and attempts to grow the business substantially. The company must balance its growth objectives with a series of internal and external challenges. These include expanding the event to more cities, selling more sponsorships, expanding the TV coverage, and developing new revenue streams.
Keywords: Growth Management;
Hamermesh, Richard G., and Todd H Thedinga. "Threshold Sports." Harvard Business School Case 803-134, March 2003. (Revised January 2006.)