Article | Business Horizons | September–October 1992

Managing Marginal New Products

by V. K. Rangan, R. Lal and E. Maier

Keywords: Management; Product;

Citation:

Rangan, V. K., R. Lal, and E. Maier. "Managing Marginal New Products." Business Horizons 35, no. 5 (September–October 1992): 35–42.