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Case
| HBS Case Collection
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2006
(Revised from original 2003 version)
Implementing the Nissan Renewal Plan
by
Michael Y. Yoshino and Masako Egawa
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Abstract
Carlos Ghosn, a former executive vice-president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. A rewritten version of an earlier case.
Keywords: Acquisition;
Change Management;
Employees;
Leading Change;
Strategic Planning;
Motivation and Incentives;
Auto Industry;
Japan;