Case | HBS Case Collection | February 2003 (Revised June 2006)

Implementing the Nissan Renewal Plan

by Michael Y. Yoshino and Masako Egawa

Abstract

Carlos Ghosn, a former executive vice-president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. A rewritten version of an earlier case.

Keywords: Acquisition; Change Management; Employees; Leading Change; Strategic Planning; Motivation and Incentives; Auto Industry; Japan;

Citation:

Yoshino, Michael Y., and Masako Egawa. "Implementing the Nissan Renewal Plan." Harvard Business School Case 303-111, February 2003. (Revised June 2006.)