Teaching Note | HBS Case Collection | 2003 (Revised from original 2003 version)
by Youngme E. Moon and Kerry Herman
Teaching Note for (9-502-030).
Citation:
Moon, Youngme E., and Kerry Herman. "Aqualisa Quartz: Simply a Better Shower (TN)." Harvard Business School Teaching Note 503-058, September 2003. (Revised from original February 2003 version.)
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Book | 2010
Different: Escaping the Competitive Herd
Youngme Moon
Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition;
Teaching Note | HBS Case Collection | 2009 (Revised from original 2009 version)
(PRODUCT) RED (TN) (A) and (B)
Michael I. Norton and Youngme E. Moon
Case | HBS Case Collection | 2009
The Hotel Bed Wars
Youngme E. Moon
Keywords: Competitive Strategy; Problems and Challenges; Customization and Personalization; Customers; Accommodations Industry;