Teaching Note | HBS Case Collection | February 2003

Bush Boake Allen (TN)

by Stefan H. Thomke

Abstract

Teaching Note for (9-601-061).

Keywords: Integration; Marketing Reference Programs; Disruptive Innovation; Management Teams; Internet; Business Model; Customer Relationship Management; Management Practices and Processes; Consumer Products Industry;

Citation:

Thomke, Stefan H. "Bush Boake Allen (TN)." Harvard Business School Teaching Note 603-115, February 2003.