| HBS Case Collection
(Revised from original 2003 version)
Toys "R" Us (A)
In 1992, Toys "R" Us, the pioneer of the "category killer" retail format, faced significant competitive threats from mass discounters and warehouse clubs and was losing market share. This case explores the dynamic sustainability of Toys "R" Us's retailing model, its competitive options, and the benefits and costs of leveraging market power.
Keywords: Risk Management;
Supply and Industry;
Power and Influence;
Rukstad, Michael G., Dennis A. Yao, and Cate Reavis. Toys "R" Us (A). Harvard Business School Case 703-445, December 2006. (Revised from original February 2003 version.)