Case | HBS Case Collection | February 2003 (Revised March 2004)


by Susan L. Kulp, V.G. Narayanan and Dennis Campbell


Illustrates how nonfinancial performance measures can be used to manage a business and evaluate the success of a strategy.

Keywords: Business or Company Management; Balanced Scorecard; Performance Evaluation; Strategy; Retail Industry;


Kulp, Susan L., V.G. Narayanan, and Dennis Campbell. "Store24." Harvard Business School Case 103-058, February 2003. (Revised March 2004.)